TOKYO (MacHouse) – It looks like MacUpdate has started a new marketing program. They said last month that they could sell software on behalf of app developers. Their new marketing program doesn’t quite work like Mac App Store because MacUpdate doesn’t offer a registration scheme. You still have to embed a registration system of your own in software if you want to sell your products with them. That might not suit well for some software developers including me. Yet, the revenue share is the same as Mac App Store. It’s 7 to 3. So what are advantages of their new marketing program over Mac App Store? They don’t have a review process that could sometimes take a few weeks? Well, I don’t have a problem with Mac App Store’s review process at all since my applications rarely get rejected. So I’ve asked MacUpdate, and they’ve said the following.
In terms of the MAS being a better deal, we offer several services and value adds not included by them. The main one being access to all customer information. This allows you to provide better support, as well as up-sell and cross-sell and offer upgrade pricing directly to them.
Well, I have no counter argument for that. A great advantage of selling software through Mac App Store is, again, that you don’t have to write your own registration system. So you can just concentrate on polishing software. Actually, it’s not that difficult to install a conventional activation system of your own in software. You could just write a singleton subclass to find a match over some 10,000 random activation keys stored in an encrypted built-in library. But such a measure could be a slippery slope if you continue to sell the same product at Mac App Store.
For now, I haven’t really decided whether or not I participate in MacUpdate’s new marketing program. It’s not exactly a registation scheme that I need to create that worries me. Four days ago, I received their promotional message by e-mail. The problem is that they sent it to my undisclosed PayPal e-mail address. How has my undisclosed PayPal e-mail address ended up in their hand? That really bothers me. Wouldn’t you be concerned? They have no valid explanation. So I’m still waiting for one. Meanwhile, I’ve developed a new desktop application that lets you generate a number of random activation keys. I submitted it to Mac App Store, but not to MacUpdate, a few hours ago. This new software release is called RandomKeys.
Source: Tom Bluewater
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Source: Tom Bluewater
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RandomKeys lets you generate a number of random software activation keys. You can save an array of random keys as a text file (line by line), as a text file in the XML format, as an NSData file, as an SQLite database file. Continue reading