TOKYO (Tom Bluewater) – Although I admit that News isn’t a very popular category compared with Games and Productivity, it’s quite an accomplishment to me that another desktop application of mine, AllNews Desktop, joins the top league in the U.S. market. aClocks Desktop took a top slot soon after I submitted it to Mac App Store at the beginning of this year. So I now believe I know how I can get desktop applications chosen for top slots.
Source: Apple, Inc. and its App Store application
So what’s the most important ingredient for having a desktop application join the top league for a given category? If you are a software developer, I bet you want to know the secret. Of course, you won’t get it from me as it’s a trade secret. But it’s pretty obvious as to why aClocks Desktop and AllNews Desktop have been chosen if you download and try out those two desktop applications. I can tell you a little bit of a war story leading to these two top spots. You can probably then deduce your own theory from it.
There are two iOS applications titled aClocks and aClocks Premium. After I submitted them to App Store at the beginning of this year (2017), I started working on aClocks Desktop. By this time, I had had a pretty good idea as to how I could have aClocks Desktop chosen for a top advertisement. Simply based on that belief without proof, I started developing this analog clock application. And I was right. Soon after I submitted it to Mac App Store, aClocks Desktop took a top spot. In order to further prove my theory, I started developing AllNews Desktop in the spring. I was determined right from beginning. I thought to myself “Add this feature. Add that feature, and your news application will take a top shot again.” After I finished developing the news application, I was 100% certain that it would be chosen for a top spot. But it didn’t happen. After waiting for one week, two weeks… It never made it the top league. So I thought to myself “Hmm… I guess my theory was wrong.” After waiting for two months, I finally saw AllNews Desktop at the top of the News category. That was yesterday.
Just because your application is chosen for a top spot, that doesn’t necessarily mean that it’s a best seller. If you look under the News category and go into Paid, you won’t even find AllNews Desktop there. Actually, News isn’t the first category. I have chosen Social Networking as the primary category when I submitted AllNews Desktop to Mac App Store. If you then go to Social Networking’s Paid page, you will probably spot this desktop application at the very bottom. Or you may not even find it there depending on the market.
So what’s the common denominator between aClocks Desktop and AllNews Desktop? The app design? You can’t say they are beautifully designed.
Is it quality or usefulness? Or maybe uniqueness? Maybe… But I’m pretty sure aClocks Desktop isn’t the only analogue clock application out there.
Hmm… Is it maybe the price or affordability? aClocks Desktop is a free application while AllNews Desktop is not.
One thing that I can say is that you must be focused when you start developing a desktop application if you want to earn a top spot. You won’t earn one by accident. There are five slots at the top of each category. And how accidental is it that one person is awarded with two of them when there are tens of thousands of developers submitting their applications to Mac App Store?
aClocks Desktop is a product of Tom Bluewater.
AllNews Desktop is a product of Tom Bluewater.
Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Mac App Store is a service mark of Apple Inc.